But don’t mistake him as the chairman of Philip Morris USA. The 56-year-old professor of international marketing holds the chair because of the $2 million Phillip Morris gave to the VCU in order to create this position.
Wood applied for the office and was chosen by the Richmond-based conglomerate because of his previous roles in the academics of international business, marketing and management.
According to his biography, Wood has specialized in international business, global marketing and trade for more than 25 years. His relationship with the firm CIDEME in the late ‘70s led to work in the
During 12 years at
After accepting the Philip Morris Chair in 1994, Wood has produced and moderated 13 international forums. Topics ranged from conducting business in
Department of Marketing Chairman Frank Franzak speaks highly of his colleague’s work.
“He’s always out in the community, talking to companies, talking to organizations both in
Wood’s travels and international experiences serve as the reasons behind him promoting students learning overseas.
“Travel is the one experience that allows for great change in a positive way,” Wood says. “Do yourself a favor go and study abroad…learn another language…immerse yourself.”
Wood remembers his experience living in Latin American for five years. Not knowing the language completely was a hurdle for him that he later overcame.
“During the first six months I didn’t have the language,” he says. “You had to take your ego and put it in your back pocket. But then the spider webs started taking pattern. Then I started teaching Spanish. It really skyrocketed my proficiency.”
“I feel most alive where I’m truly most illiterate,” Wood said. “I don’t read, I don’t speak and I don’t write…You start seeing what your worth. It’s a real fine experience.”
A successful student in international business not only travels. They must understand all aspects of business such as marketing, accounting and economics. Wood also believes successful students must possess certain “attributes.”
Attributes are not taught here at VCU, Wood says. They are learned before you come to college, during your stay and forever afterwards.
“You learn those throughout a lifetime,” Wood says. “Those things include a sense of right from wrong, moral values, ethical standards. They include high energy and the ability to work all day and work all night. They include the ability to truly be a globalist or cross-cultural person”.
Wood also believes that the majority of VCU’s current business students, whom he calls his “raw material” to groom and shape, now possess such attributes, skills and knowledge.
“It really is a completely different entity than what we were what it was 14 years ago,” he says. With the changes in curriculum, what we teach, the technology we use to teach it with, the breadth of knowledge, and insights we bring to the table…we have improved dramatically.”
Despite the improvements made during his tenure at VCU, Wood still sees room for improvements. He hopes to merge departments within the business school.
“Instead of having a marketing class, you have a class with a marking professor, accounting professor; a financing professor and they’re all integrated together saying here this is what you need to know,” Wood said.
Wood encourages students to not limit themselves to their major or concentration.
“What do you know about engineering? What do you know about life sciences? What do you know about computer sciences? What do you know about history? You should be fully educated.”